Turning AI answer engines onto our new best friend
Traffic was declining.
Like many brands, Density was watching their website leads dry up as AI-powered answer engines started giving people everything they needed without ever clicking through.
Time to flip the script.
I built a strategy to make sure Density’s occupancy sensor and workplace analytics products didn’t just survive the rise of answer engines… but harnessed the them.
The plan? Create a new Guides section answering the top 11 questions our audience was asking, straight from Google’s “People Also Ask,” expert interviews, and industry chatter. Structured for maximum visibility.
The result? Density is popping up in answer engines, featuring the brand more prominently in front of the people who matter most.
