Pinterest Predicts

Taking trend reports to the next level (and beyond)

At Pinterest, I had a front-row seat to something big: our trends reports weren’t just looking back at what was cool—they were predicting what was about to blow up next. That was pure gold for businesses, so I convinced our comms team to let marketing take the lead in 2019.

Starting in that year, I headed up the team behind the Pinterest Predicts site, working closely with the insights team to keep brand—and the buzz—growing.

Fast forward to 2024: I led the site team on our boldest, most ambitious version yet. As the site lead, I made sure content, design, writing, and engineering were all rowing in the same direction. Big calls? Like risk launch by making major design changes at the last minute? Yeah, those landed on my desk.

But it worked. The full campaign—from the site to ads to brand-sponsored trend packages—brought in millions in revenue. Our trends (hello Fisherman Aesthetic, Pickle Fix, Moho Boho, Chaos Cakes) lit up the press, with coverage in over 1,000 outlets.

The cherry on top? The site experience itself snagged a Webby for Best Trends, Insights or Impact Report 2025.