Chief Marketing Officer, product marketing, outside Art Director
Launching a brand in two weeks (No pressure)
In 2025, Density decided to take its smart occupancy sensors and leap into the consumer world with a brand-new wellness monitor. The catch? We had to build the entire marketing engine—from zero brand to full launch—in two weeks.
Challenge accepted.
I led the charge on content strategy and copy for everything: a sleek new website, lead gen form, ad creative and social campaign—basically conjuring a brand out of thin air.
The result? We hit our goal of 1,000 leads per month right out of the gate. Plus, cost per lead and social engagement metrics didn’t just meet expectations—they crushed them.
Turns out, building a brand in two weeks is possible… if you don’t mind working some overtime.
