Upleveling thought leadership for the digital age
One of my favorite parts of my role at Density was teaming up with our data science crew to turn raw research into thought leadership that customers—and the press—couldn’t get enough of.
For years, our reports lived as static PDFs. Useful? Sure. But engaging, trackable, or built for the way people actually consume content today? Not so much.
So I decided to change that. Partnering with an Art Director and web developer, we launched our first web-first thought leadership experience with the Meeting by Design report. The goal: make insights on how to maximize meeting spaces not just informative, but fun and easy to explore.
The shift paid off. We created a more dynamic, interactive experience—and set the stage for future reports to be more engaging and measurable. Before that, I led the From Zooms to Rooms report, which earned press coverage in Inc., Fast Company, and Business Insider.
